A Miami restaurant with wine angels and $55 wagyu pizza — and a lesson in why memorable, meaningful, credible and delivered is the recipe to build brand value.

Verizon built its brand delivering on the promise of a better network. 20 years later, that promise no longer holds. Here's why I switched and what I found when I did.

In 1999, Hyundai began offering a 10-year, 100k mile powertrain warranty on all their new cars. It was a brilliant move that illustrates one of the core principles of effective brand promises that marketers often overlook.